When we explore the world of web domains, we come across different acronyms and extensions that go far beyond the typical .com domain. One of the most relevant, especially when it comes to localized strategies, is ccTLDs, or country code top-level domains. But what does this actually mean? And why should we pay attention to these extensions when building or positioning a website?
ccTLDs are domain extensions associated with specific countries or regions, such as the .es domain for Spain, the .fr domain for France, or the .mx domain for Mexico. They consist of just two letters and are managed by local authorities, which, in many cases, impose specific requirements for registration. Their main function is to clearly and directly indicate the website’s relationship to a specific geographic territory, which not only improves the user experience but can also be a key element for local SEO positioning.
In this guide, we’ll delve into what ccTLDs are, how they are assigned, how they differ from generic domains, and what their advantages (and disadvantages) are when choosing a domain for our online project.
So, if we’ve ever wondered whether to choose .com or .es, this guide will help us make that decision with knowledge and confidence.
